Spreading The Word

On Monday afternoon and evening I had to plan and prepare a 60 minute presentation on marketing for a small business Forum at the Crossroads Hotel in Lilongwe that had been organised by Henry, the MD of Business Consult Africa.

Crossroads Hotel, Lilongwe

Despite a few technical glitches (e.g. the quite new, modern,  business-oriented hotel decided that the screen for our projector should be a white, unironed sheet hung up on the wall, and that the p.a. system should have a mind of its own), the presentation went fine.  We aren't necessarily looking to do too much business in Lilongwe (unless there's another substantial opportunity) due to the significant incremental costs involved, but it was a useful chance to support our host organisation in Malawi (BCA), and to spread the marketing gospel.